A digital poster for the London Dungeon featuring the sudden transformation of Queen Mary I into a zombie-like character was banned by the Advertising Standards Authority for scaring children.
The advert, which ran on digital screens on London Underground stations, featured an image of the 16th century queen sitting on a chair and then morphing into a monster with sunken eyes, pale skin, a wide-open mouth and a scarred face.
A spokesman for Merlin Entertainments, said the advert was supposed to show the “dark side of [Queen Mary’s] personality and portray her as a villain”.
As Gerald Warner has pointed out in the Telegraph, Henry VIII killed 72,000 people during his reign, Mary 300, and yet one is “good king Hal”, and the other is Bloody Mary.
That epithet, according to Robert Lacey, was not invented until after the Glorious Revolution, which followed over 100 years of Elizabethan propaganda to blacken the name of the Protestant monarch’s half-sister. In contrast, their father genuinely was a monster who can easily hold his own with most 20th-century tyrants, and yet in English historiography his only crime was being fat.
“What about Elizabeth? People may be aware of the executions of Catholics, but there were many more people. After the 1569 northern rebellion, Elizabeth ordered that a man was to be hung in every village associated with the rebellions. It was on a similar scale to her father.
“Even Jane Grey’s tutor, the Protestant divine Michel Angelo Florio, described Mary as a ‘merciful princess’. The burnings began after Protestantism became equated with treason, just as Catholicism would be under Elizabeth, only we remember the latter because history is written by the winners.”
Indeed. Mary was certainly no worse on human rights than Elizabeth, but she was worse at getting her message across. Not for the last time, the Catholic Church would lose the PR battle.
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